www.afootwearnews.com

Nike brand story

Country: American

Foundation age: in 1972

Product category: Female funds athletic shoes, gentleman walking shoe, knapsack, movement the clothing of sporting

Founder: Bill Bowerman (has died in December 24, 1999) Philip Knight (incumbent Chairman of Nike)

The Base company : American Oregon, near Beaverton city

History of the brand of Nike

In January ,1964, when  Philip Knight who is track athlete (Philip Knight) (University of Oregon) and his Coach Bill Ballman (Bill Bowerman) founded predecessor of the Nike : “blue ribbon sports” (Blue Ribbon Sports) company. At that time the company of Blue Ribbon Sports was sells products for the state Japanese athletic shoes brand Onitsuka Tiger as the dealer. Bill Ballman also designs one kind of shoe sole has “the checker pattern” (Waffle Pattern) the athletic shoes.

The company grows rapidly. In 1966, the company of Blue Ribbon Sports (Trenton Ave.) has monopolized the first shop in the tower Renton avenue. In 1972, with the contract of sells goods for the state terminating, both of the founders decided that developed and designed the shoes the in dependent. They contract the duty of manufacture for the labor force inexpensive Asia Factory, and name for this kind of shoes call Nike (Nike), this take the name by Greece wins the god (Greek goddess of victory).  

New mark of Nike (Nike) shoes’ is “Swoosh” (Italy is “whiz”), is designed by (Portland State University) the graph student Caroline Davisson (Carolyn Davidson) in 1971. Swoosh is extremely striking, uniquely, sporting, which is familiar the shape symbol of NIKE. On later every product of Nike Corporation has this mark.

In 1978, the company of Blue Ribbon Sports changes the name is officially: Nike Corporation (Nike, Inc).

Because Nike (Nike) can grasp the young people’s demand of the sporting walking shoe, fully understand that state of their life and the reality psychology longed for, develops the bountiful creativity new product, the dissemination to demand and to promote sales the activity. From beginning to end, Nike stands the guide in the creation expense tendency, the first of world Nike (Nike) has unearned reputation by no means.

In 1980, Nike share the approximately 50% of US market and surpasses Adidas to became the first of the American movement shoe industry. Since then, Nike starts to implement the positive enterprising marketing campaign and sign the top athlete.

In October, 1982, the season which broadcast marathon sports at New York, the advertisement of the brand of Nike first broadcast in nation television. This television advertisement plans by the Wieden and Kennedy advertisement company (headquarters in Poland, is new advertisement company which in April, 1982 just set up). After that Wieden and Kennedy continued for the brand of Nike (Nike) to make many creativities the advertisements and the television advertisement. The Wieden and Kennedy advertisement company is still the Nike (Nike) most important cooperation advertisement company until now.

In 1984, Nike have signed a 5 year contract includes donating the Nike stock with Jordan,  as well as it is unprecedented – - used Jordan’s name on the Nike (Nike) athletic shoes. Sum of Jordan’s total value reaches as high as every year 1,000,000 US dollars. This price is 5 times than Adidas or Converse starts out. Adidas and Converse thought that Jordan is only the product spokesman and actually had not thought that he will become a marketing strategy and the entire athletic shoes, the gym suit production line’s core. The magazine of Fortune once had also published a striking report that Nike signed such a contract is really a blunder considering Nike financial situation.

Actually the result proved that this cooperation of Nike and Jordan is “the victory” the transaction, this must give credit to a great extent Jordan, he has surpassed many person of expectations. Jordan’s influence is hug for the Nike. Jordan condensed the vigor, the prestige, the excellent athletics horizontal and the exciting sports spirit. That enables Nike to step forward track shoes’ one circle, and Nike started to make article in the cage game which in the US is in vogue. Only one night, Nike has also become the upscale basketball shoe leading product.

In 1988, the founder of Wieden and Kennedy advertisement company, Dan Wieden creates new round advertisement “Just Do It” which is resounding slogan for the Nike. The magazine (Advertising Age) evaluates “Just Do It” one of best 5 slogans of advertisement in the 20th century. This Nike advertisement case also recorded into (Smithsonian Institution) in the case course.

Majority of 80~ the 90s in the 20th century, the specialized athlete looks like the hero to worship equally, therefore Nike (Nike) invests the massive funds and employ succeed, the rich charm well-known athlete to speak on the product. Nike adopts is the Pyramid shape image promotion strategy. Namely from spire’s top athlete to the national sports team and from the NBA league tournament provincial level team to the ordinary young people basketball activity, Nike includes the entire sporting goods market constitution four rank essential factor. The top athletes are least, but they have the very strong radiating power. Nike Corporation has a few words, the secret of management is that making the high quality shoes for the athlete, leading fashion, other people follow to imitate.

Product type 

Movement footwear: Nike baseball shoes, Nike SB Shoes, Nike running shoes, Nikecricket shoes, Nike Air Zoom Yorker

In 2008, new product basketball shoe of the Nike “Air Jordan XX3” go on the market, “Air Jordan XX3” already enhances the movement performance, conforms to the environmental protection idea.

Movement clothing class: provides each kind of movement the clothing for the male, the female and the child: The soccer clothing, the basketball clothing, the tennis clothing, the American rugby clothing, jog the clothing, athletics class clothing ……and so on.

Sport class: golf, slide, baseball, bicycle, aquatic sports.

Straddling of zones cooperation: Nike and the Apple Company will cooperate promotes “Nike+” the product in the near future which will enter the electron monitoring facilities in the shoes to record sportor result, this electron monitoring facilities will turn on iPod nano.

Related posts:

1. what is my size in blue UGG boots
2. Ugg brand story
3. Boots like Uggs advertised on E
4. NIKE Air Moc spring and summer outdoor sports shoes fresh color
5. UGG Australia story
6. Air Jordan Fusion 4
7. Liberty x Nike Sportswear Spring Summer 2011 published jointly Dunk Hi shoes
8. NIKE ALL COURT joint masterpiece tennis shoes again and again

Tags: Basketball Shoe, flying-ugg, Nike brand story, nike news